The Fishing log is an digital replacement to a fisherman’s catch diary, an oft under-used and key part of any decent fisherman’s kit. Not only does the data record provide a more reliable record of catch techniques, times and conditions, it also represents a really good waltz down memory lane for any fisherman. If you’re really keen on fishing then going back over old records is a really enjoyable thing to do. Being able to then share this; show your friends a record of you catch, is a really compelling thing to do.
As an independent designer and developer, creating this product is part of an ongoing development process to test this market. I have not shown any of the early prototype work here but this iteration is about version 3 in the product lifecycle.It took about 3 versions to get a technically proficient and visually acceptable product to release on the app store. In terms of an overall product strategy, this release forms part of an ongoing journey by testing assumptions directly in the market place.
The UX and UI of the app aims to make fish recording simple and fun. Sounds easy, but with the amount of data required to make the record worthwhile, presents a decent challenge. Likewise,as most records are only valuable after many months of data entry, its vital to try and show as much value as possible up front.