Creative direction, Product design and strategy for a US based startup providing a suite of social media dashboard tools. The reason the image is blurry? Its because the roll-out is ongoing as new paying customers come on board.

My involvement rFactr,  is now over a year long, and is focused on producing a quality  consumer facing product.

Initially, the fist push of work was to help redefine the early prototype in terms of both its presentation and functionality. In essence, my role was to  be a key part of the small team of 4, to help refine the  product offering and translate this back into a working piece of software.The team comprised of single developer, tech manager, and a front-end developer, and my role to lead the UX/UI of the product.

…..[more to come]

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